However the management sees a glimmer of hope

20, Is the number of models of "smartphone" that account out Motorola in 2010. All of them will be equipped with Android, the operating system of Google for multimedia mobile phones, and they should represent half of the turnover of the group this year. More that ever, the American manufacturer plays its va-tout software group California to not disperse its R & d. Windows Mobile forces, considered less efficient on "smartphones" with touch screen, is implemented Motorola sleep... at least until the arrival on the market of the next version of the operating system of Microsoft.

Now, the future of Motorola is therefore closely linked to the strategy of Google in the mobile. Motorola same must commercialize a next model Nexus (the famous "Google phone"), in partnership with the search engine. But for the time being, the company struggling to bail out. Since the fourth quarter of 2006, the Chicago Group has ever recorded a single increase of its turnover in the mobile. On the last three months of 2009, sales of the division have again plunged 22 over the same period of the previous year. Motorola sold only 12 million mobile phones in the quarter, giving the U.S. a market share of only 3.7. In short, the time where the Group was in first position of the manufacturers in the world is far. However, the management sees a glimmer of hope. Because Motorola has sold 2 million of "smartphones" in the last three months of the year. All used Android.

The "inside Google" thus appears to be a good selling point. According to the consultants of IDC, Motorola is would be even paid luxury surpass Samsung as "smartphones" end of 2009. Six models using Android have been announced so far, of which two are sold in France, the Droid and the dexterity. The Group refocused on some parts of the world: America North and South, and China. Europe, Africa and the Middle East represent more than 3 of sales...

Objective: lead the race

"Strategically, they make the right choice," said Neil Mawston, the firm Strategy Analytics. "They have reduced costs, are in 3 G and redefined their portfolio of phones." The use of Android is logical. It's an American brand. But Motorola is 70 of its turnover in North America. "In addition, the suite of Google is cheap," he continued. The number of applications available on Android is also growing exponentially and now exceeds 20,000. Remains whether Motorola will be more competitive than its competitors. Because it is not the only one to have bet on Android. The Taiwanese HTC and Acer, and Korean Samsung and LG have played this map before him. Acer hope for example sell best 250,000 of its "smartphone" Liquid in the first quarter.

Optimistic, the leaders of the group are first place in the world in 2010 in terms of sales of "smartphones" using the Google operating system. But, for Neil Mawston, this year, it is one of two Koreans who will point in the first position. "Motorola will be second or third," he predicted. See. Motorola hopes to sell "between 11 and 14 million smartphones" this year, said Sanjay Jha, the pattern of the mobile division. Samsung table, 18 million of "smartphones" in 2010, but all are not equipped with Android.